Highly realistic synthetic images and voices create new risks for personality rights and personal data. The legal response depends on the purpose, dissemination and harm involved in each case.
Focus of the assessment
The assessment considers the implications, for personality rights and personal data, of creating deepfake content using a person's image, voice or identity.
The purpose for which the content was created, the manner in which it was disseminated and the resulting harm are important when identifying available legal remedies. Each case must be examined according to its own circumstances.
This content is provided for general information only and does not constitute legal advice.