Advertising and commercial communications engage several areas of law, from the creation of content to targeting and distribution methods.
From content to distribution channel
Advertising claims must be verifiable and must not mislead consumers; any third-party trademarks, works or images must also be used lawfully. Short formats used in digital media do not remove these responsibilities.
Personal data processing should be assessed separately in targeted advertising and commercial electronic communications. When the campaign plan, creative content and distribution method are reviewed together before publication, risks can be managed at an earlier stage.
This content is provided for general information only and does not constitute legal advice.